{"id":2888,"date":"2022-11-08T10:58:28","date_gmt":"2022-11-08T10:58:28","guid":{"rendered":"https:\/\/www.cafesaula.com\/blog\/?p=2888"},"modified":"2022-11-08T10:58:28","modified_gmt":"2022-11-08T10:58:28","slug":"cafe-saula-participa-en-el-circulo-de-economia-como-caso-de-exito-de-ventas-online","status":"publish","type":"post","link":"https:\/\/www.cafesaula.com\/blog\/ca\/cafe-saula-participa-en-el-circulo-de-economia-como-caso-de-exito-de-ventas-online\/","title":{"rendered":"Caf\u00e8 Saula participa en el Cercle d\u2019Economia com a cas d\u2019\u00e8xit de vendes online"},"content":{"rendered":"<p>En els \u00faltims anys, m\u00e9s de 3.000 pimes catalanes han vist en Amazon un aliat potent per fer cr\u00e9ixer el seu negoci i internacionalitzar-lo. En conjunt, el 2021 van exportar 200 milions d&#8217;euros, un 40% m\u00e9s que al 2020; van vendre 16 milions de productes i van aterrar amb for\u00e7a, especialment, a Alemanya, It\u00e0lia i Fran\u00e7a.<\/p>\n<p>Entre aquestes pimes catalanes destaca <strong>Caf\u00e8 Saula<\/strong>, que la setmana passada va participar en la confer\u00e8ncia <em>Les pimes catalanes que triomfen venent online: claus d&#8217;\u00e8xit<\/em>, organitzada pel Diari ARA, amb el suport d&#8217;Amazon, en el Cercle d&#8217;Economia de Barcelona.<\/p>\n<p>Durant la trobada, on va participar <strong>Llu\u00eds Saula, director de Caf\u00e8 Saula<\/strong>; Mar\u00eda Mora, directora d&#8217;innovaci\u00f3 de Foment del Treball; Cristina Serradell, directora de la unitat de negoci internacional d&#8217;Acci\u00f3; Coia Pons, responsable del departament de\u00a0<em>marketplace\u00a0<\/em>per al desenvolupament i venda de productes log\u00edstics d&#8217;Amazon; es van destacar les tres claus principals per a triomfar venent productes online.<\/p>\n<p>Tenir un producte diferent, implementar una estrat\u00e8gia clara de venda digital i uns bons coneixements de la plataforma s\u00f3n les tres claus principals per a sobresortir amb \u00e8xit. Un cas que s\u2019ha pogut observar de primera m\u00e0 a Caf\u00e9 Saula, que el 2018 va comen\u00e7ar a vendre els seus productes a trav\u00e9s d&#8217;internet. Per fer-ho, va triar la plataforma d&#8217;Amazon. Avui <strong>el 30% de la seva facturaci\u00f3 <\/strong>ja prov\u00e9 de les vendes que signa a trav\u00e9s del m\u00f3n digital i t\u00e9 clients arreu del m\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>En els \u00faltims anys, m\u00e9s de 3.000 pimes catalanes han vist en Amazon un aliat potent per fer cr\u00e9ixer el seu negoci i internacionalitzar-lo. En conjunt, el 2021 van exportar 200 milions d&#8217;euros, un 40% m\u00e9s que al 2020; van vendre 16 milions de productes i van aterrar amb for\u00e7a, especialment, a Alemanya, It\u00e0lia i&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[2,61,49],"tags":[599,1073,1071,1072],"class_list":["post-2888","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-cafe","category-esdeveniments","category-historia","tag-amazon","tag-caso-de-exito","tag-cercle-economia","tag-online","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.cafesaula.com\/blog\/ca\/wp-json\/wp\/v2\/posts\/2888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cafesaula.com\/blog\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cafesaula.com\/blog\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cafesaula.com\/blog\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cafesaula.com\/blog\/ca\/wp-json\/wp\/v2\/comments?post=2888"}],"version-history":[{"count":1,"href":"https:\/\/www.cafesaula.com\/blog\/ca\/wp-json\/wp\/v2\/posts\/2888\/revisions"}],"predecessor-version":[{"id":2890,"href":"https:\/\/www.cafesaula.com\/blog\/ca\/wp-json\/wp\/v2\/posts\/2888\/revisions\/2890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cafesaula.com\/blog\/ca\/wp-json\/wp\/v2\/media\/2889"}],"wp:attachment":[{"href":"https:\/\/www.cafesaula.com\/blog\/ca\/wp-json\/wp\/v2\/media?parent=2888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cafesaula.com\/blog\/ca\/wp-json\/wp\/v2\/categories?post=2888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cafesaula.com\/blog\/ca\/wp-json\/wp\/v2\/tags?post=2888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}