On a trip to New York, Lluís Saula realised the importance of listening, observing and learning from the public. There, he found the inspiration to come up with the creation, launch and communication of what would become the first national organic coffee.
Thanks to his tireless curiosity and infinite respect for the needs of coffee lovers, Lluís managed to develop and produce a coffee from 100% organic plantations. This green coffee not only avoids the use of chemical fertilisers and pesticides, but also guarantee a higher price at source, while promoting fairer market conditions.
These are Lluís personal notes from that fruitful trip:
And so it was. Years after its launch, the organic and ecological trend arrived in our country and the interest for sustainable products became strong. Even consolidating in a specific market. Today it has become the best-selling consumption reference and the one that has grown the most within the Premium range.
A balanced blend of different Arabica coffees from certified organic plantations in Brazil, Central America and Africa.
A coffee with intense and distinguished aromas.
Primary floral notes reminiscent of orange blossom, citric fruits, and a background of cereals.
In the mouth it's fruity, intense and with a lively acidity.
Of dense cream, for a long and well-balanced aftertaste.